What Social Channels Are Right for Your Business?

 You want to make it easy for customers to find your business online. Beyond that, you want to proactively reach potential customers who may require your products and services. A report of Forbes stated, "Different channels have different purposes and audiences. And that is determined depending on what you do and what you are trying to achieve."

Social Media Marketing Agency Dubai

When you develop your plan and want to choose an appropriate channel to convey your message to the audience (your potential customers), you need to know exactly what are the best marketing channels that can be used for this purpose. Because once you start thinking about this, you will probably think of what competitors are doing and what authors and advisors suggest. In the end, you will be solely responsible for the results. Either you will celebrate or feel disappointed. There are significant areas, and based on them, you can select the appropriate channel. These areas will be a starting point for choosing the suitable medium to achieve your marketing goal.





Here is an Overview of the Different Types of Social Channels

  1. Online Stores: For most e-commerce businesses, building an online store should be a top priority. While it is possible to sell products using conversion links, the online store gives you credibility and makes SEO for your business. With your online store, you can display your products and receive payments. When creating your online store, create a website that represents your company. Add your company logo, design the store using your business colors, and write text in the tone you use to communicate with clients.

  2. Social Media Platforms: These sites allow you to communicate with current and potential clients while building the brand. Since people can share your posts on their social media channels, your posts can reach a wider audience. Customers expect businesses to be active on social media, which makes this channel demand for most people, if not all, regardless of industry. Many companies focus their social media posts on their businesses and products, plus information like new products and special offers. Share knowledge and blogs that will be of interest to your clients. Make sure to encourage people to engage in your business through these channels.

  3. Blog: If you want your customers to see your company as trustworthy, that starts with building their trust in your expertise. Blogging is a great way to achieve this. When you publish your blog, make sure to share it on your social media channels to increase traffic to your website. In addition, blogs help improve your Google search rank, making it easier for people to find you.

  4. E-mail Marketing: You can have the ability to communicate directly with each customer. With email marketing, you have control over timing, messaging, and formatting. Research by McKinsey has found that email marketing is 40 times more effective at attracting new customers than Facebook and Twitter together.

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