Where Does Print Media Fit within Today's Digital Age?

If you think about printed papers and magazines from a personal perspective, it doesn’t look like they’re going anywhere. With smartphones situated in every person’s pocket or hand, there’s no use for printing services in Dubai anymore. That’s where you’re wrong!

 

Remember that there’s a massive part of the world where people don’t own phones or even access the internet. Other than that, you’ll be surprised at how much people appreciate printed material more than digital online reads. With that said, let’s get into this article and explain where printing stands in this modern age of digital experience.

Yes, We’re Modern, but What About the Classics?

 

The fact is, everyone is using the internet to find what they need online. People can receive personal notifications of today’s news and search for the latest updates with just one click. Moreover, smartphones have made accessing the internet more accessible and faster. With all these factors in place, it’s only a matter of time before everything becomes digital.

 

Although, it seems that even with this modern age, people are still finding printed reading material enjoyable, reliable, and authentic. An article on Forbes explains a case where business people and clients sometimes require their mobile information to be printed rather than read on their phones. This means that the ease technology provides for users isn’t considered that easy for some people. A study shows that readers find it exhausting and dull to use their fingers to scroll down as they read the text on their phones. Even social media captions are summarized into a few sentences because people don’t bother to read extended captions.

 

These studies and facts show how essential printing services in Dubai are in this modern world we live in. So, we can’t ignore the needs of people and just turn everything into a virtual experience. 

Printing Services Have Essential Value

 

According to Daniel Kahneman’s Thinking Fast and Slow book, reading text is an unconscious act. Whenever a person sees a billboard, poster, a book on the table, or anything writing on it, they will read it with no hesitation. As humans, we can’t help but read what we see automatically and unconsciously. This is very useful when promoting your brand and hanging signs wherever you find them suitable. Even if you think people won’t show interest in your printed ad, for sure, they will read it. You can take advantage of this norm by situating printed signages in the right places to attract people’s attention.

 

Another valuable advantage of printing services in Dubai is its quality to bring out the best in your brand. It establishes your brand and shows the proper coloring, font, and texture of your design. Sometimes digital interfaces lack that unique quality and authenticity of real-life colors. That’s why printed media can flourish your intended message and image. Therefore, printed advertising and marketing are still a massive deal in the industry. SO, you can’t deny this method and rely on one medium of marketing. After all, a part of your targeted audience might be printed media readers. 

It’s Safe and Has Less Competition

 

We’re not trying to be conspiracy theorists, but there are many spammers and hackers in the digital world. This makes most digital platforms vulnerable and unsafe. People are conservative about their privacy which makes them question online ads and business. They rely more on what they see, taste, smell, feel, and hear. If you want to ensure your clients’ safety and security, you might as well start investing in printing services, especially in Dubai.

 

Thinking about digital marketing and the modern virtual world, businesses are leaning towards the internet more in promoting and advertising. This means that there’s less competition in the printing market than in the digital advertisement domain. This way, you can raise awareness quickly and faster; more clients for you. Just make sure you don’t underestimate the competition and go low quality with your campaigns. People can easily smell low quality from miles away, so stick to efficient results.

 

With a busy city like Dubai and the overloaded timeline you might have, it’s impossible to get things done on time. Even with printed advertisements, you need a creative mentality that requires time and space to achieve. Don’t give it much thought. Just leave it to a professional marketing agency like Maxart to attend to your printing services in Dubai. Our creative team and designers can take care of your requirements with one hand tied behind their back. Get the best marketing services and have creativity meet your brand.