What is Organic Traffic and Why is it Important?

Organic traffic is a term known to refer to visitors who visit your website from well-known search engines, such as Google, that offer results of unpaid “Organic” search results. Organic Traffic means attracting customers and traffic without spending money. The ways to gain traffic are organic through Google and Social Media. It is also the opposite of paid traffic, which attracts the traffic resulting from paid ads such as Google Adwords. Visitors who are "organic" find your website after using a search engine such as Google or Bing. They are not "redirected" by any other website but through search engines to search for a targeted keyword.

Why is Organic Traffic Important?

  • Organic traffic is the most important type of traffic you can use on your website. It is more important than the paid traffic, Facebook traffic, or other social media traffic. The reason is simple: Organic traffic is targeted, continuous, and growing as long as your website is fresh and well-prepared for internal and external SEO.

  • Users who look for answers to their inquiries using search engines have a particular intention of their request. Therefore, if you can provide them with a solution or answer to their questions, you will be more likely to gain new customers, email subscribers, or followers.

  • Organic traffic is significant because it increases the website’s credibility, and this has many additional benefits.

  • Users trust Google, and websites that rank first in Google are considered trustworthy in people’s eyes. They think that they would not have reached the top ranks in search results without visitors’ trust.

  • Organic visitor traffic is complimentary, while money is made for paid traffic to advertising companies such as Google Adwords to get targeted visitors from search engines, especially Google.

  • Another difference between organic and paid traffic, which is also referred to as SEM, is that once you stop the paid ad traffic to your website, the traffic for it will decrease. On the other hand, you can get traffic with organic traffic as long as you have high rankings and helpful quality content for visitors.

seo agency in dubai


How to Increase Organic Traffic?

Let's tell you about the two ways to get traffic from search engines. The first is to rank your website at the top of the search results using SEO techniques, and the second is to use Google ads to put ads of your website at the top of the organic products with the ad.


With our SEO agency in Dubai, you can get free traffic to your website 24 hours a day, seven days a week, but it is not instant. It takes some time for your SEO techniques to be fruitful by showing results for your website in top rankings, among others. The easiest way to increase organic traffic to your website is to regularly post high-quality and relevant content on your blog or website. This is just one of the strategies used to attract more new visitors. This way, which is to publish fresh content regularly on your website, is part of improving your website's internal SEO.


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