How To Use Influencer Marketing To Boost Awareness and Sales

 An influencer is an individual with a significant social reach and can "influence" their audience’s decisions. And since they create an active audience that follows them through social media sites. Influencers can become brand advocates while promoting brands and providing a product or service that interests their audience.


Our branding agency in Dubai is in contact with influencers from every niche. Either you are running an e-commerce store or a local shop, we can help you grow with our local influencers, as these are the ones who can drive the most conversion for every field.


Essential Steps on How to Use Influencer Marketing

  1. Set Your Goals and Key Performance Indicators

Knowing what you want your influencer marketing efforts to lead to is crucial before you start. Everything about the rest of your campaign has to be decided based on the aim you want to achieve. Even the performance metrics you will use depending on your campaign’s goals at the start of your campaign.

  1. Choose the Right Influencer

To determine which social media influencers will have the most impact on a brand campaign, marketers first need to define their target audience, then look at the types of topics, blogs, videos, and multimedia that will get the highest engagement. Check out the top websites for free images and other media. Other factors that brands should consider when choosing influencers are:

  • Audience Demographics - Who is following them?

  • Reach – check how many followers or views do those influencers have

  • Interactivity – Check out how their follower’s comment, share, and like the posts

  • Experience - Do influencers have experience dealing with brands?

  • Posting frequency – How that influencer is effective on their network

  • Past performance - How effective and successful have their campaigns been previously?

Tools to Find the Right Influencer

Some of the excellent influencer marketing tools you can use to find relevant influencers include:

  • Influence.co

  • BuzzWeb

  • BuzzSumo

  • CreatorIQ

  • Awario


  1. Define a Cooperation Structure

  • Campaign deadlines must be informed.

  • Decide what kind of content you want to produce and where you want to promote your brand (stories, feeds, etc.).

  • Be clear about content usage rights if you plan to use the content for your social media posts or website testimonials, with the influencer retaining rights.

  • Ensure that they are informed of the compensation, clearly specify whether to pay a fixed price per post or whether the payment will depend on the post’s performance. Compensation decisions must consider the level of complexity involved in the production, agency fees, travel expenses, and usage rights.

  • Ensure that you and the influencer you work with follow the FTC regulations for sponsored posts with the appropriate telling of all sponsored posts.


  1. Choose the Best Campaign Type

Once you have decided everything else up to this point, you need to choose the right campaign such as:

  • Sponsored posts

  • Branded content

  • Contests

  • Product reviews


  1. Track campaign results

You need to check if your campaign met its goal by tracking campaign results. The metrics you must follow to measure campaign success include:

  • Participation - the likes, posts, and comments

  • Feel of the brand

  • Website traffic resulted from the campaign

  • Sales - Transfers and Revenue

  • How the number of followers is affected

Maxart Advertisement provides you the best influencer marketing services. Our branding agency in Dubai is the leading agency for any kind of marketing services you are looking for. Contact

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